Hey there!
Are you tired of sending InMail messages that go unnoticed by potential candidates? It's time to up your game and craft compelling messages that grab their attention and get them interested in your job opening.
As experienced Product and UX recruiters, we've learned a thing or two about writing effective InMail messages. Follow our tips and tricks to improve your messaging and start attracting top talent.
Here are our top tips for writing compelling InMail messages:
- Include key information in your InMail message, such as the position title, industry, company size, reporting structure and team details, and any exciting information about the role or product.
- Include a compensation range in your InMail message. This not only helps to attract top talent, but it also shows that you're transparent and willing to have open and honest conversations about pay.
- Include information about location (or the ability to work remotely) in your InMail message. This is especially important for candidates who may be considering a move or are open to remote work opportunities.
- Start with a strong subject line that grabs the candidate's attention and makes them want to open your message.
- Use engaging language that is conversational and friendly, rather than stale and corporate.
- Highlight the benefits of the job and the company and explain why the candidate should be excited about the opportunity.
- Show that you've done your research by mentioning specific skills or experiences that the candidate has that align with the job requirements.
- Be straightforward and to the point. Keep your InMail message concise and focused on the most important information. They are probably reading it from their cell phone.
Here are three examples of InMail’s we’ve used personally:
Sample 1
Hi [XYZ]
I'm a Product Design recruiter and I work with tech companies across the US on 100% remote roles. I’m working with an enterprise software company on a Senior Product Designer search and I’d love to potentially discuss it with you.
Compensation depends on experience but high 100s base is possible.
This Product Designer will help design software that streamlines notifications across multiple popular platforms like Slack, email, Microsoft Teams, Zoom, etc. They have an Android, IOS and a web app and their clients include companies like Amazon, Pfizer, Hilton Hotels, Ford, and more.
The role is 100% remote and works alongside a 5 - 8 person design team.
Would you be open to a confidential conversation?
Best,
Nick
Sample 2
Hi [XYZ],
I'm a Product Recruiter and I partner with tech companies on 100% remote roles. I’m working with a late-stage real estate tech startup (think Zillow) on a Director of Product position. They recently raised ~$500M and are in hyper-growth mode.
I can't get into specifics over email due to an NDA, but what I can share is that I meet with the VP of Product weekly. He’s looking for multiple Directors due to growth, and each will hire a small team (3 - 5 Product Managers) after they start. One position is focused on building a two-sided marketplace. The other is focused on growth strategy.
Compensation depends on experience but mid to high 200s is the target.
Would you be open to a confidential discussion?
Best,
Nick
Sample 3
Hi [XYZ],
I'm a Product and UX Recruiter and I partner with tech companies across the US on 100% REMOTE roles. I'm working with a rapidly-growing and well-funded HR software company on a Product Designer role, and I'd love to potentially discuss it with you.
My client has 500% year-over-year revenue growth and is led by a Founder with multiple successful tech exits already. She places a huge emphasis on work/life balance and actively discourages late emails, no weekend hours and no late hours. Because of this, they've won multiple "best places to work" awards.
This Product Designer will report directly to the Head of Product and focuses on UX and the overall interface of the platform. Compensation depends on experience but mid 100s is possible.
Would you be open to a confidential conversation?
Best,
Nick
By following these tips, you can craft compelling InMail messages that grab candidates' attention and get them interested in your job opening. Happy recruiting!
