Hey there! We’re a team of product and UX recruiters, and we’ve been keeping our eyes on the latest trends in the industry. There’s been a lot of change happening in product management lately, from new technologies and tools to shifts in the job market and the rise of agile development.
Here are some of the biggest trends we’ve been seeing:
Agile Development is Taking Over
Agile development is a way of building products that focuses on delivering small, iterative updates instead of waiting for a big release. This allows for faster feedback and more flexibility in the development process.
Product managers need to be able to adapt quickly and be comfortable with uncertainty in order to thrive in this environment. They also need to be able to work closely with development teams and prioritize features based on user feedback and needs.
User Experience (UX) is Becoming Even More Important
UX has always been a big part of product management, but it’s becoming even more crucial as companies aim to create products that are easy and enjoyable to use. This means that product managers need to be familiar with UX design principles and be able to work closely with UX designers to create intuitive and engaging products.
Product managers also need to be able to collect and analyze user data to inform product decisions. This could include conducting user research, analyzing usage data, and conducting user testing.
Design Thinking is on the Rise
Design thinking is a human-centered approach to problem solving that’s becoming more and more popular in product management. It focuses on understanding user needs and behaviors and using that knowledge to develop solutions that are both functional and desirable.
Product managers who know about design thinking can take a more holistic approach to product development, considering not just the technical aspects, but also the emotional and psychological aspects. This can lead to products that are more engaging and effective at meeting user needs.
Data-driven Decision Making is Becoming More Important
Product managers are often tasked with making big decisions that have a big impact on the success of a product. In the past, these decisions were often based on experience and intuition. But now, there’s a growing emphasis on using data to inform these decisions.
Product managers need to be able to collect and analyze data from a variety of sources, including user research, usage data, and market research. They also need to be able to use this data to make informed decisions about product features, pricing, and marketing strategies.
Cross-functional Teams are Becoming More Common
In the past, product development was often siloed, with eachteam working on a specific aspect of the product. But now, there’s a trend towards cross-functional teams that bring together different disciplines, likedesign, engineering, and marketing.
This allows for more collaboration and communication, which can lead to more innovative and effective products. Product managers need to be able to work well with team members from different disciplines and be able to facilitate collaboration and communication among the team.
Continuous Learning and Professional Development is Becoming More Important
The product management industry is constantly evolving, with new technologies, tools, and best practices emerging all the time. As a result, product managers need to be lifelong learners who are always looking for ways to improve their skills and knowledge.
This could include attending conferences and workshops, taking online courses, and staying up-to-date with industry news and trends. Product managers who are able to continuously learn and adapt are more likely to be successful in their careers.
Remote Work is on the Rise
The COVID-19 pandemic has caused a huge increase in remote work, and many companies are now considering making it a permanent option for their employees. This has led to more product managers working remotely.
Product managers who work remotely need to be able to communicate and collaborate effectively with team members who may be in different locations. They also need to be able to manage their time and stay organized, since they may not have the same support and structure that they would have in an office setting.
In addition, remote product managers need to be able to use the right tools and technologies to stay connected and productive. This could include video conferencing software, project management tools, and collaboration platforms.
Technical Skills are Becoming More Important
Product managers are often expected to have a mix of technical and non-technical skills. But now, there’s a growing need for product managers who have more advanced technical skills, like coding and data analysis.
This is because many product managers are now working closely with development teams and are expected to be able to understand and contribute to the technical aspects of a product. In addition, the increasing emphasis on data-driven decision-making means that product managers need to be able to analyze and interpret data from a variety of sources.
Product managers who have strong technical skills are better able to collaborate with development teams and make informed decisions about product features and design.
Product-led Growth is Becoming More Popular
Product-led growth is a business model that focuses on using a product to drive growth and customer acquisition. This approach involves using the product itself as a marketing and sales tool, instead of relying on traditional marketing and sales tactics.
Product managers who know about product-led growth are able to prioritize features and design decisions that will help drive growth and customer acquisition. They also need to be able to track and analyze metrics to understand the effectiveness of their product and make informed decisions about how to improve it.
Diversity and Inclusion are Becoming More Important
Diversity and inclusion are becoming increasingly important in the product management industry, as companies strive to create products that are accessible and inclusive for all users. This means that product managers need to be aware of the diverse needs and perspectives of their users and be able to incorporate them into the product development process.
Product managers who know about diversity and inclusion principles are able to create products that are more effective at meeting the needs of a diverse user base. They’re also better able to foster an inclusive and supportive work environment for their team members.
All in all, the trends in product management are constantly evolving, and it’s important for product managers to stay up-to-date and adaptable in order to be successful. Whether it’s the rise of agile development, the increasing emphasis on UX, or the growing need for technical skills, product managers who are able to stay ahead of the curve will be well-positioned for success.